Killing the page builder
Every legacy page-builder migration I have done ends the same way: fewer plugins, faster pages, and an editor who finally trusts the "publish" button.
Page builders sell speed of authoring and quietly tax everything else: page weight, editor sanity, and every future developer who has to reverse-engineer a shortcode soup to change one paragraph. I’ve now pulled three separate sites off three separate builders, and the migration path rhymes every time.
The short version: map the builder’s output to native blocks section by section, never byte-for-byte — most of what a page builder adds is unnecessary in a native block editor to begin with.
Full migration checklist coming in a future post.
Full-stack developer and WordPress architect writing about headless CMS, Next.js and AI-assisted builds.
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